Cultural competence and awareness both mean the same thing: the ability to communicate and interact effectively and appropriately with individuals and groups from different cultures. Simply said, this means to deal with people from different cultural areas in a satisfactory way for both sides.
But there is no ideal solution on how to do this – on the contrary, there many possible ways of achieving cultural awareness. It is necessary to look at the specific demand as well as at the company’s and its employees’ expectations.
You can always contact the Welcome Center Thuringia if you have questions about this or other topics. Organisations and specific institutions can also contact the IQ-Service Centre Intercultural Skills Acquisition.